• Ashley Goldman

My Favorite Clean Beauty + Hygiene Products

Updated: Apr 14, 2020

I am a sucker for some good beauty products and used to consider myself a total product junkie. I love shopping at Sephora and Ulta and have used all the drug store makeup. When I started my health journey in 2015 I had no idea that the products I used every day were actually very harmful for my health. Known carcinogens such as formaldehyde are found in everyday products. These chemicals have been linked to infertility, cancer and delayed puberty in teens. Upon researching the beauty industry further, I learned that Europe has banned over 1400 chemicals from their beauty products and unfortunately America has only banned 30. That’s a little alarming right? At that point, I knew it was up to me to do the research and find companies that I could trust with my health.

I am a firm believer that it is a lot easier to prevent than treat diseases. And a big way we can prevent disease is by living as much of a non-toxic life as possible. We are exposed to so many avoidable toxins every day, from the cleaners we use to the products we put on our skin. Eliminating these can free up the toxic load on your body and allow it to focus on getting rid of the unavoidable toxins our bodies will face throughout the day.

Below I have compiled a list of clean brands that I know to be safe and non-toxic. I’ve used so many of these and once you try them, you won’t want to go back!

All Makeup & Skincare: BeautyCounter

I truly only trust this company for my makeup and skincare because of their rigorous, unparalleled safety testing and their commitment to clean and safe ingredients. You can find out more about their testing and ingredients here.


Little Seed Farm

Primally Pure



Body Wash

BeautyCounter’s Charcoal Body Bar

Everyone Soap

Dr. Bronner's Soap

Makeup Remover

Organic raw oils like: Coconut Oil/Argan Oil/Sweet Almond Oil/Avocado Oil/Jojoba Oil

BeautyCounter’s Cleansing Balm - This stuff is GOLD!

Facial Moisturizer

BeautyCounter Cocoboost Moisturizer

Little Seed Farm Goat's Milk Moisturizer

BeautyCounter Countermatch Adaptive Moisturizer - My personal FAV!

Holly Beth Organics

Mary Ruth's Moisturizing Oil

Facial Cleanser

BeautyCounter Cococream Cleanser

Weleda Gentle Cleansing Milk

Little Seed Farm Charcoal Face Bar

Facial Toner

Little Seed Farm Balancing Toner

Thayers Facial Toner

CocoKind Facial Toner

BeautyCounter Mineral Boost Hydrating Essence

Body Lotion

Dr. Bronner's Body Lotion

Everyone Lotion

Mary Ruth’s Hydrating Hand cream

BeautyCounter Hydrating Citrus Mimosa Body Lotion

BeautyCounter Adaptive Body Lotion

Face Mask

BeautyCounter Charcoal Mask - My personal Fav!

Redmond Clay Mask

Aztec Indian Clay

Lip Balm

Dr. Bronner's Chapstick

Badger Lip Balm

Peppermint Lip Conditioner

Oral Care

Redmond Earthpaste

Hello Toothpaste

Jason’s Toothpaste

Organic coconut oil pulling - Here's how!

Hair Care

Puracy Shampoo + Conditioner

Avalon Organics Shampoo

Alaffia Shampoo

Alaffia Conditioner

BeautyCounter Shampoo

BeautyCounter Conditioner


Framesi By

Andalou Naturals

Nature’s Brand

Dry Shampoo

Primally Pure

Green + Gorgeous

Make your own with this helpful recipe!

Bug Spray

Badger Anti-bug Spray

Make your own with this helpful recipe!

Body SPF


BeautyCounter Mineral Sunscreen SPF 30 (safe on littles too!)

Hand Sanitizer

Dr. Bronner's Hand Sanitizer Spray

EO Sanitizer Spray

Everyone Hand Sanitizer Gel

Hand Soap

Puracy Foaming Hand Soap

BeautyCounter Handwash

Dr. Bronner's Hand Soap

Feminine Hygiene


L. Organic Tampons (Target)


Seventh Generation

If you have any questions about the specifics of these products or my experience with them, please feel free to comment below. Or, if you have a few favorites that aren’t on the list, add them in the comments — I’d love to continually update the list for our community to use!